I have spent quite a bit of time surveying the landscape of wedding photographers and packages. There are so many choices out there, it gets confusing for couples to figure out what package is right for them. Most of the couples I have met with ultimately end up choosing a package but ask to make changes to it to meet their needs. Thus a new idea was born: Build-A-Package, a new way to custom design their very own photography package.
The concept is simple, each package is created by choosing several options, just like buying a car. Most people can relate to this, when shopping for a new car and picking the model you want you have many options to choose from: the color, trim lever, engine options, do you want the base package or premium? Build-A-Package works the same way. Here is how it's done.
First the couple chooses how many hours they would like me to cover their wedding. This can be dependent on many factors and can range from 4 hours up to 8 hours. Would they like photos before the ceremony of the bridal party getting ready? Are they interested in having me cover the entire reception up to the last dance? Do they have more than one location in mind to have the bridal formals taken?
Second they choose the method of proofing of their wedding photos. Many options here all priced differently from proof DVD's, 4x6 or 5x7 proofs, hi-resolution images on DVD copyright free to spiral bound 8x10 proof books. All packages include proofing on a personal website that is password protected at no extra cost.
Third they choose their wedding album. Again many choices from size, 8x8 and 10x10 to cover material and style, simulated leather, genuine leather and textured covers with front to back photo design. There are also choices for photo paper including lustre, metallic and fine art.
Each package is comprised of these three options. Couples may also add parents albums, attendants books, HD slide shows and wall portraits up to 16x20 including canvas and custom frames to complete their package. I offer a discount to these add-ons when they are built into their package.
This concept allows couples to get the right package at an affordable price without being locked in to what another photographer may offer. I launched Build-A-Package in late 2011 and so far it has been a big hit. Now instead of offering several packages to choose from my clients simply build their own. In the coming years I am sure that more options will be made available.
For a complete list of pricing options for Build-A-Package designed exclusively for weddings by David Wornham Photography, you can contact me for a personal consultation.
David Wornham Photography